Green Capsule Organics begins in 2013 with the single mindedness of a lady who believes in rising above her circumstance.
Alice has a frail body due to kidney failure since the tender age of 18. Hence, she truly understands the concept of “Eat well Feel well” as she has to make a conscious choice for healthy living.
This transcends to what we do daily as Our Mission – Selecting food and beverages that are life enhancing, organic or natural and making it widely available to all, at an affordable price.
We are a personable food and beverage wholesaler who began our import and distribution business with organic, cold pressed virgin coconut oil, coconut-based foods and ;personal care products for hair and skin.
Since then, we have grown to include a variety of trending superfoods such as organic seeds, grains, dried fruits and exotic nuts mix. Vegetable enzymes, Apple Cider Vinegar, healthy green noodles and other herb seasonings complete our portfolio.
In 2015, branching out into baby foods was the next natural development with the current emphasis for pure foods for babies. Focus was given to sourcing for delicious and wholesome, or organically certified foods and snacks for toddlers.
With that, our baby food range has grown exponentially with now a complete range of foods suitable for conception to birth and onwards.
About Green Capsule
Our products are currently placed in over 200 locations in Singapore across major supermarkets, boutique organic stores, and chain children stores in downtown areas and suburbs. We are not resting on our laurels, our distribution channels are still growing rapidly, both offline and online.
Our Malaysian office, Organic7days Sdn Bhd has commenced operations in mid 2016 and Thailand is next in our distribution pipeline.
Our vision is to enable the products we distribute be available in Southeast Asia and then globally.
Our Retail Network
Green Capsule Organics believe in adding value to our exclusive brands to generate brand recognition thereby pushing up product demand.
Success stories include Apple Monkey brand from Thailand which has become a well-loved and much sought after toddlers snacks.
We pioneered the organic coconut oil for Mothers and Babies, creating a niche market segment for our exclusive brand, Tropicana. Just recently, we have created several beautiful window displays with one of our baby retail partners to promote Tropicana Coconut oil for Mothers and Babies in various prime shopping malls. Annually, we participate in Mega baby fairs, eg. Supermom’s Bazaar, the largest in SEA, with in-house designed collaterals which highlight product benefits and the relevant retail sales channels and locations which house our brands.
We also worked with various printed media such as ParentsWorld and Livewell magazines to educate our target audience, raising the profiles of our brands. Some of our brands have been awarded ‘Best Organic Product of the Year” in 2015 as a result of effective market penetration, backed by customers’ support in a nationwide readers survey.
We frequently sponsor product samples for new mothers and babies events so as to create top of the mind awareness amongst the mother's community. The “word of mouth” networking via social media is the new gateway to E-commerce marketing which we will be embarking as the next lap under the “Organic7days” branding.
Our Value Add to Brands
We have a product showcase office (by appointment only) for potential retail buyers to sample the products and select their choice products.
Our responsive sales administrative team and the in-house delivery team are conveniently housed within our warehouse premises to enable a timely response to product orders and seamless, prompt delivery.
Interested in our distributing our products? Contact us at or call us at Tel : +65 6702 7008
Our Logistics and Fulfillment
Our Executive Team
Alice Foo, Managing Director
Alice has always been passionate about starting and building her own business. Since young, it was her dream to be an entrepreneur. She started her first corporate gifts business in 1995. After 15 years, she decided to close it as it was a sunset business. In 2013, she started her new venture, Green Capsule Organics. She enjoys growing this new business as it gives her much joy to provide good quality and affordable organic food to the consumers.
Eating well - Feeling well!
Lam Soo Sing, Marketing Director
Previously traveling the world with her Hotel and Corporate Travel Management business development role, she is now much grounded as a dedicated entrepreneur responsible for baby foods sourcing with 2 little boys and a 3rd one coming along. With her kids as the food testers, baby food sourcing could not have been more relevant and enjoyable. She is also able to put her business development and marketing skills to good use at Green Capsule, in an albeit different industry, while learning to manage the overall business. Fully appreciative of this opportunity with a flexibility of time, she is thankful to God for more quality time with her loved ones.